If you walked up to me on the street and asked me what the best burger joint in town was, I wouldn’t point you down the road to a random place I had never tried. I would go out of my way to explain my favorite place in mouth watering detail.
I recommend affiliates to you in the same way. It’s not about creating revenue for myself (which it does) but it allows me to share the fantastic companies out there that I have had personal experience with, and trust to send your business to.
If I haven’t used them myself, or had great interactions with their core business team, then I don’t feel comfortable recommending them to you.
I trust you to run a great business for your clients, you trust me to bring you great content and resources, and I trust these companies to help you in your journey.